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You know your breasts best – Increasing awareness of symptoms of breast cancer in young women



This article was originally published by Cancer Australia.

 

Cancer Australia has released a new animated video, You know your breasts best, to raise breast awareness and promote the importance of early detection of breast cancer in young women. The new campaign aims to empower young women to know their own breasts, what the changes are to look out for, and the importance of contacting their doctor if they find a symptom. If the change is due to breast cancer, the earlier cancer is found and treated, the better the chances of survival.

 

 

Breast cancers in young women tend to have different characteristics and poorer survival outcomes compared with older women. While mammographic screening is effective in the early detection of breast cancer among older women, there is no evidence to support the use of mammographic screening in women aged under 40 years. Therefore, breast awareness in younger women is important.

 

 

Using beautiful creative imagery to personalise and highlight symptoms of breast cancer in young women, the campaign seeks to create awareness and behavioural change in young women encourage them to know the ‘normal’ look and feel of their breasts as part of their daily routine and to recognise signs and symptoms that are not normal for them.

 

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