Breast Screen NSW launches a new campaign

‘Not In My Family’ is a mass media campaign developed by BreastScreen NSW to increase breast screening participation rates in NSW.



The campaign features the thought-provoking message – 9 out of 10 women who develop breast cancer do not have a family history, which challenges the common misconception that breast screening is only a priority for women who have a family history of breast cancer. The campaign aims to make all women aged 50-74 aware that they are at risk of breast cancer and should have a mammogram every 2 years.


The campaign also features breast cancer expert Associate Professor Nirmala Pathmanathan explaining the benefits of breast screening:

  • A mammogram can pick up breast cancers before they can be seen or felt.
  • Finding breast cancer early improves survival.
  • When breast cancer is detected in the early stages women are much less likely to need invasive treatments like a mastectomy or chemotherapy.



Where will the campaign be seen?


The campaign will run for eight weeks across NSW from March 11 – May 5, 2018 and will be broadcast across NSW on:

  • Television
  • Magazines
  • Digital Display
  • Facebook
  • Aboriginal and Arabic Radio

What can you do?

We urge any woman in NSW aged 50-74 who has not had a mammogram in the past 2 years to book your free screening mammogram – phone 13 20 50.


An appointment at BreastScreen NSW only takes 20 minutes, the mammogram itself takes all of 5 or 10 minutes.


You can find out more about breast cancer and family history by visiting our breast cancer and family history web page.